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Discover what influencer marketing is, beginning with the very definition of this new social phenomenon. Learn when influencer marketing began and how it works, beginning with the role companies and agencies must play in order to work with influencers.

The authors have studied the creativity of influencers from Italy and abroad as well as that of eminent partnerships; they offer precious advice on how to launch an influencer marketing campaign that will make collaborations fruitful and on target.

The book is especially suitable for companies, brands, communication and digital PR agencies, content creators and wannabe influencers.

Camilla Bellini is an interior and product designer, design blogger and influencer, as well as the founder of Bellini&Grilli snc.

Cristiano Carriero is a digital PR for Ad Mirabilia, journalist and storyteller, as well as the founder of Content Academy.