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The book explains how to use Instagram to capture potential customers, how to recognise real influencers and how to understand Instagram ad campaign figures.

Instagram is a full-blown showcase for thousands of Italian businesses, who use this social network to promote their brands but unfortunately lack the skills to understand how to use Instagram to achieve noteworthy results. Hence, they are easy prey for so-called experts and wannabe influencers whose numbers, at a closer look, don’t create any added value at all. Thanks to the suggestions of the authors and to the several case studies detailed in the book, readers can understand how Instagram advertising can be integrated into a complex marketing strategy and how it can be used in synergy with other web marketing tools to achieve every business’ ultimate goal: profit.

Alessandro Sportelli is an entrepreneur and a strategic web marketing guru. He has worked in the field of web marketing services for businesses since the early 2000s.

Federico Spinelli is a strategic web marketing advisor and entrepreneur.