L’azienda media company

This book captures the state of the art of digital disintermediation in order to give readers an unbiased picture, removed of all slogans and propaganda, of the ever-so-praised transformation of businesses into media.

Is it true that every company is actually a media company? Yes, it is.

Getting there isn’t easy because a company has to change its mentality and then go through full-blown reorganisation.

A company has to learn to think like a media company, regardless of its size and activities.