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The two authors draw inspiration from the piano to create a stereophonic journey blending music and management.

The two authors draw inspiration from the piano to create a stereophonic journey blending music and management. The seven notes become seven qualities that are as pivotal in business as they are in art.

They are behavioural, philosophical and even professional dictates. They help one to work and live better, whether it’s about finding one’s centre and self-control like DO, the first note, or the ability to get in sync with one’s essence and fate, like SI, the last note.

For each note, analysis tools and managerial solutions are given, including case studies from national and international organisations; in the world of music, a famous rockstar (Battiato, Springsteen, Bowie, The Beatles etc.) is cited as the embodiment of a certain skill.

It is an inspirational book that will help readers achieve self-awareness and assess the state of their talents.


Carlo Massarini has worked in all kinds of media – radio, TV, writing, photography, the internet – in the last 45 years, dealing with music, contemporary arts, technology and digital worlds.

Ivano Scolieri is the founder of Inventrix, a company specialised in creative communication and management. He provides coaching and training services to leading Italian businesses.