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This book is addressed mainly to teachers who are looking for useful information for the design of conferences and training workshops in the field of fashion. It also aims to be a useful learning resource for students who are starting a course in the same field. 11 international cities and their curiosities related to the fashion world both today and in the past are presented. Designers, iconic locations, specialized schools, shopping galleries and other details that make the transition from one stop to another interesting.Each ‘visit’ is enriched by the description of a fashion profession to better know what is before and after a fashion show, when the runway lights are not yet on or have just been turned off.In each chapter is introduced a theme related to storytelling so as to offer the reader references to become aware of how the narrative is declined in this area.Thanks to more than 30 exercises you can deepen the topics with proposals for activities to be carried out individually and in groups.


Guido Cernuto is an expert in training, in particular in e-learning and digital teaching planning. For some years he has been running an online learning community in an international fashion house.

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