In an age where storytelling runs rampant, this book can help you understand the world of images and how to read a visual, or how to design your own visual and imaginary story. The more we grow accustomed to images, the less we seem able to understand them.
Today, everything is communicated through images: brands, products and people. Unfortunately there is a lack of tools for professionals to understand, assess and design visual stories. This book is specifically designed to fill this void, thanks to the author’s many years of teaching to communication professionals, and of advising and designing for large businesses and multinationals.
Daniele Orzati is an authority in Brand Narrative and Partner Storyfactory. He teaches Corporate Branding and Visual Storytelling at IULM University in Milan and lectures in several professional training courses.