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Be quiet

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Having grown up on farms in the land of truffles and Barolo, Oscar Farinetti’s first passion was technological trade but then, in 2007, the turning point came with his creation of Eataly which placed the excellence of Italian food in capitals around the world; from New York to Dubai and Istanbul, from Tokyo to Sao Paulo, from Stockholm to Munich and Seoul, from Moscow to Paris and finally London. 

Oscar Farinetti has taken the quality of Made in Italy all over the world through the creation of his successful formula: restaurants with Italian menus situated in large spaces where it’s possible to find the right ingredients to fill your trolleys with Italian flavours and colours to enjoy peacefully in our homes. After a long career in the technology trade, Farinetti has built an empire of taste and culinary pleasure that has become a symbol of good living. His story is that of a passionate merchant who involved Joe Bastianich, Alessandro Baricco, Giovanni Soldini and many other friends in businesses that seemed impossible yet have become reality. Full of twists and memorable anecdotes (very useful for improving ourselves in business), this book intertwines the tones of a coming-of-age novel with the heroic and picaresque tones of adventure stories, maintaining a clear focus on continuing to dream big, even after a pandemic that has brought the world economy to its knees.


Oscar Farinetti (Mr Eataly)

entrepreneur and writer, is the founder of Eataly. Among his books, we note: Storie di coraggio (Mondadori 2013), Mangia con il pane (Mondadori 2015), Ricordiamoci il futuro (Feltrinelli 2017), the poetry collection Quasi (La Nave di Teseo 2018), Dialogo tra un cinico e un sognatore (Rizzoli 2019), written with Piergiorgio Odifreddi, and Serendipity (Slow Food Editore 2020) translated into several languages.

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